

FROM NEW YORK TO MEDELLÍN • FROM NEW YORK TO MEDELLÍN • FROM NEW YORK TO MEDELLÍN • FROM NEW YORK TO MEDELLÍN • FROM NEW YORK TO MEDELLÍN • FROM NEW YORK TO MEDELLÍN •

IT ALL STARTS IN YOUR HEAD. A THOUGHT, A DREAM, AN IDEA.
- This campaign is built around the idea that everything that moves us begins in the mind - just like the decisions that drive us to cross borders, explore new places, and connect with other cultures.
- From the skyscrapers of New York to the mountains of Medellín. TRUE and NEW ERA have created a collection to remind you to keep movin what matters most: what's in your head.








